SWIRL is a Fashion Accessories brand which is promoting Indian artisans and their craft in everyday accessories. We are a young brand which focuses on functional fashion. Our product categories will be jewellery, handbags, and will extend to other accessories in future.

SWIRL stands at the intersection of tradition and contemporary design, aiming to promote and celebrate the craftsmanship of Indian artisans. Our mission is to infuse everyday accessories with a touch of cultural richness.

At the heart of SWIRL is the belief in trust and self-confidence, beautifully embodied in our logo An integration of the "S" as a shine or star. This symbolises the brilliance of jewellery and adds an ethereal touch, reflecting the aspiration and uniqueness of our brand. We speak the language of Gen Z with designs that are young, eclectic, and effortlessly stylish.