Oslo Tennisklubb (https://www.oslotk.no/) has been

Oslo Tennisklubb has been around for 125 years. From the beginning, we knew this had to be an evolution, not a revolution. The club's original symbol carried real emotional weight, so we preserved its essence and refined everything around it. At the same time, we had the creative freedom to build something bold enough to stand out – not just in tennis, but across the entire sports world. Oslo Tennisklubb is one of Norway's most prestigious clubs. But it's also open, human, and welcoming. A place where a Bentley owner and a 22-year-old discovering tennis for the first time share the same court – and both feel they belong. That tension became the foundation of the identity. Exclusive not by who it keeps out, but by the quality it keeps in. What started as a logo update became one of our most cherished studio projects. It required deep historical respect, and gave us room to go bold without losing sight of what matters: community, passion, and timeless quality. We're proud of what this team built together. Symbol Design: Helena Jiskrova Production: Loren Goodknight Strategy: Jakub Čvanda Graphic Designer: Jaydip Sakhiya Web Designer: Vašek Šrámek & Tom Garcy Motion Designer: Dominik Budimir Creative Director: Tom Garcy