Animazioni e Spettacoli, a local artist association active in northern Italy, brings diverse forms of entertainment and animation for party’s, ceremonies and public events. I undertook the task of redesigning their website from scratch, working on the design, development and copywriting.

With a staggering amount of entertainment options, the biggest challenge was crafting an intuitive user navigation experience.

Analyzing the original website unveiled crucial factors for the redesign. The existing site comprised of 40 pages, detailing numerous services, most copied from competitor websites.

Addressing the issue of plagiarism, I informed the client of it’s impact on the google rankings and suggested a content overhaul. Having no one to delegate the task, I accepted to take care of the copywriting too.

In order to enhance the navigation experience, I condensed the pages from 40 to 26, categorizing offers into three main sections: artists, shows and services. Similar services were grouped by theme on a single page, such as “Shows of fire” or “Acrobatics”.

I built the website on WordPress, crafting a personalized child theme based on OceanWP. Simultaneously, I integrated custom elements into WpBakery Page Builder to meet the design requirements.

The final product is a colorful website rich with content and a thoughtful user experience that showcases a multitude of services funneling the user into a contact form.

Wordpress

WpBakery Page Builder