UI Design and Visual Direction for ShapeFactor

UI elements and photoshoot visual direction for the @shape_factor   ShapeFactor, founded by @dagawu , is a fitness app designed to support women on their fitness journey offering personalized workout plans, including the highly anticipated Cardiomasakra® program.    For this part of the project, the goal was to design empowering, intuitive UI elements, while creating a moodboard and visual direction for a photoshoot that celebrates natural female strength and beauty. Each pose and composition was selected to align with the app’s interface and enhance the overall user experience. 

Excited to work alongside @dagawu and the whole talented team on the Brand, UI design, and Motion Design.  Design: @michall.kielar Photography: @mateuszkostrzewacom