UI elements and photoshoot visual direction for the
@shape_factor
ShapeFactor, founded by
@dagawu , is a fitness app designed to support women on their fitness journey offering personalized workout plans, including the highly anticipated Cardiomasakra® program.
For this part of the project, the goal was to design empowering, intuitive UI elements, while creating a moodboard and visual direction for a photoshoot that celebrates natural female strength and beauty. Each pose and composition was selected to align with the app’s interface and enhance the overall user experience.