UI Design and Visual Direction for ShapeFactor
Michał Kielar
UI elements and photoshoot visual direction for the @shape_factor
ShapeFactor, founded by @dagawu , is a fitness app designed to support women on their fitness journey offering personalized workout plans, including the highly anticipated Cardiomasakra® program.
For this part of the project, the goal was to design empowering, intuitive UI elements, while creating a moodboard and visual direction for a photoshoot that celebrates natural female strength and beauty. Each pose and composition was selected to align with the app’s interface and enhance the overall user experience.
Excited to work alongside @dagawu and the whole talented team on the Brand, UI design, and Motion Design.
Design: @michall.kielar
Photography: @mateuszkostrzewacom
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Posted Aug 21, 2025
Designed UI elements and visual direction for ShapeFactor app.
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