Boosting buyer trust with clear pricing
Linh Bui
Scope
- This project aimed to drive buyer trust by improving how pricing and promotions are displayed throughout the shopping journey of an e-commerce platform.
Impact
- Recommended design iterations and which concepts to advance to A/B testing, based on statistical analysis of over 380 responses.
- Enhanced clarity and user experience, boosting Return-on-Ads-Spending (ROAS)[1] by 0.07%, plus 0.35% ROAS during the holidays.
Methodologies
- Literature review
- Competitive analysis
- Unmoderated Design Testing
- Statistical analysis
[1]: Return-on-Ad-Spending (ROAS) measures the revenue generated for every dollar spent on advertising, indicating the effectiveness of specific marketing campaigns.
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Posted Jul 11, 2024
A series of unmoderated design tests that aimed to drive buyer trust by improving how pricing and promotions are displayed throughout the shopping journey.
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