Boosting buyer trust with clear pricing

Scope

• - This project aimed to drive buyer trust by improving how pricing and promotions are displayed throughout the shopping journey of an e-commerce platform.



Impact

• - Recommended design iterations and which concepts to advance to A/B testing, based on statistical analysis of over 380 responses.
• - Enhanced clarity and user experience, boosting Return-on-Ads-Spending (ROAS)[1] by 0.07%, plus 0.35% ROAS during the holidays.



Methodologies

• - Literature review
• - Competitive analysis
• - Unmoderated Design Testing
• - Statistical analysis
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[1]: Return-on-Ad-Spending (ROAS) measures the revenue generated for every dollar spent on advertising, indicating the effectiveness of specific marketing campaigns.