Strategy + Content for the Etsy Good Store

Developed multiple campaigns with Etsy including the Etsy Good Store, a London pop-up shop and digital campaign highlighting products that do good for people and the planet. Responsibilities included managing influencers and their content, creating bespoke content for Etsy UK's own social media channels, running paid social advertising, and sharing live content from events. Campaign work included producing video content from live events and talks taking place in the pop-up shop in London. Responsibilities included working with an exterior production team to manage the shoot, and distributing content across organic and paid social channels.