Role: AI Strategy Partner & Content Systems Director Duration: 2023 – Present Project Type: Content Strategy, YouTube Growth, Paid Media, Automation

Adam Roa is an international speaker, poet, and creator with over 200K followers across YouTube, Instagram, and podcast platforms. The brand was already established, but faced three main challenges:

Inconsistent publishing across platforms (YouTube, podcast, Instagram).

Lack of a unified content system and clear analytics to measure performance.

Untapped potential in using paid media and automations to grow the audience and program sales.

I led the strategy and implementation of a multi-channel content and marketing system to align creativity with performance. Key initiatives included:

Designed the content architecture and cadence for the YouTube channel.

Developed scripts, titles, and thumbnail frameworks focused on storytelling and retention.

Established the content waterfall system, repurposing long-form videos into short-form content for Instagram, TikTok, and YouTube Shorts.

Integrated analytics dashboards to track retention, watch time, and conversion to newsletter and product funnels.

Implemented full Meta Ads strategy to drive traffic to lead magnets, programs, and podcast clips.

Created engagement and retargeting campaigns connected to Manychat flows to convert followers into email subscribers and buyers.

Optimized budget allocation through data tracking and creative testing.

Connected Kajabi, Meta Ads, and Google Analytics 4 into a central tracking system in ClickUp + Google Sheets.

Built AI-assisted performance reports using ChatGPT for weekly review and optimization recommendations.

Automated email tagging, lead segmentation, and performance reporting workflows through Zapier.

Streamlined content production, improving publishing consistency across YouTube and social media.

Reduced manual workload by 30–40% through automation and clear content pipelines.

Increased channel performance through improved storytelling and retention metrics.

Established a scalable framework for integrating AI + automation into creative content workflows.

Content: Notion, Descript, Google Sheets, YouTube Studio

Marketing: Meta Ads, Manychat, Kajabi

Automation: Zapier, ClickUp, ChatGPT

Analytics: GA4, Clarity, internal dashboards

307K Followers, 327 Following, 2,098 Posts - See Instagram photos and videos from Artist | Poet | Coach (@adam.roa)