LUDUFI contracted my services 3 months into the project's inception. I undertook the responsibilities of Co-Founder + Creative Director.

The Blockchain gaming / Play-to-Earn sector was brand new at the time, therefore design standards / established themes for the Industry had not yet been set.

After we received 2 subpar attempts at our brief from top design studios, I took it upon myself to create the branding + UI/UX experience I had imagined, in turn setting the P2E gaming standard. Combining user-friendly minimalism, with futuristic ideals enabled me to create a truly 1/1 platform for desktop + mobile.

Few snippets from our 20-page pitchdeck we used to successfully secure VC funding.

Included 2 pages of LUDUFI's Website platform UI/UX design which I designed from scratch. I provided assistance to our Web Developer to ensure all site animations were consistent with my concepts/designs.

Included 2 screens of Asset Management which was designed completely from scratch with all functionality/features requested. Completed over 20+ page designs/instances.