ZING Brand Ecosystem Development
Gizili Ko
ZING is a conceptual smart soda engineered for the modern high-performer. My process involved building a 360° brand ecosystem from scratch—starting with a tech-centric visual identity, moving into a conversion-focused UX design, and expanding into a multi-channel campaign. By blending AI-assisted creative direction with rigorous design principles, I've crafted a brand that exists seamlessly in both digital interfaces and the urban landscape.
Design DNA: ZING Visual Identity
Logo and Color Palette
Typography and Icon
The Digital Experience (UX Design)
Hero Video on Landing Page
Landing Page Sections
Social Campaign (Paid Social)
Social Campaign Setup
Outdoor Campaign
Outdoor Posters & Billboard
Billboard
The Tangible Experience
Brand World: Lifestyle
Lifestyle Images
Brand Ecosystem & Merchandise
Product Video
Landing Page Flow (Desktop)
Landing Page Flow (Mobile)
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Posted Mar 21, 2026
ZING: AI-assisted branding & UX design case study. A 360° conceptual identity showcasing end-to-end digital design skills. (Not a real brand).
