Herbalife Rebrand

The Herbalife rebrand was a success because it modernized a legacy brand while staying true to its roots. By evolving the iconic green into a fresh, versatile palette and creating a streamlined, sports-friendly mark, the new identity now feels energizing, adaptable, and ready for digital and social platforms.

This transformation not only reinvigorated the brand for its global network of distributors but also ensured consistency across everything from social handles to apparel and marketing collateral.

I help businesses achieve the same kind of impact—crafting cohesive, modern brand identities that resonate with their audience, elevate recognition, and create visual systems that work seamlessly across every touchpoint.