Brand Identity Design for MORU Café and Bakery

MORU is a contemporary café and bakery brand built around simple pleasures, warm rituals, and everyday moments. From fresh pastries to well-made coffee, the brand is designed to feel approachable, comforting, and memorable without becoming overly traditional.

The identity combines a playful custom wordmark, a distinctive swirl symbol, soft Powder Blue, rich Burgundy Brown, Cream, and warm editorial typography. Together, these elements create a visual language that feels modern, friendly, tactile, and easy to recognize.