CapCut… but reimagined as a

CapCut… but reimagined as a world-class racing empire. 🏁⚡

For the #CapCutDesignStudio challenge, I transformed CapCut into CAPCUT RACING DIVISION — a premium Formula 1 inspired brand where speed, precision and performance become the core of the creative experience.

The concept explores Direction A — CapCut as a Different Industry, turning CapCut into a complete motorsport ecosystem while keeping the brand recognizable through performance-driven design and visual storytelling.

Built with CapCut Design Studio:

🏁 Logo redesign 🏁 Full brand visual system 🏁 Advertising posters + key visuals 🏁 Packaging concepts + product appearance 🏁 Website landing page 🏁 Mobile app UI 🏁 Character / mascot design 🏁 Branded merchandise + collectibles 🏁 Motion visuals + style frames 🏁 Campaign KV + social assets + brand story pages

Every visual was developed through CapCut Design Studio exploration and shaped into one connected racing universe.

🎥 Process video attached 🔗 Figma presentation: https://www.figma.com/deck/M8JKYeuMnP0Mhw9sCUIGNy

Creator: Bianca Ursaru Instagram: @ursarub