CURVE® COFFEE REBRAND
Fernando Felix
$1.5K+ earned
1 collaborator
Rebranding the ritual.
by Fernando Felix
Project Overview
Curve Coffee, a Philippine brand, wanted to move from commodity pricing to a premium specialty market. They needed a complete rebrand to elevate perception and increase value.
Challenge
The brand was priced at $4 per bag and lacked the identity to compete with specialty coffee at $25.
Solution
• Designed a new logo and scalable identity system rooted in craft and culture
• Developed packaging and labels that highlight artisanal quality
• Built a custom icon set and brand assets for consistent recognition
• Crafted a brand story that positioned Curve as culture-driven, not just product-driven
Result
Curve Coffee transformed into a premium cultural brand, raising its market value more than sixfold. The new identity created a foundation for local and international growth.
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What the client had to say
Fernando is my go-to choice when I need to partner with another designer. He knows how to do everything and he does it perfectly. He's fast, has attention to detail and understands how design works. 100% recommend+ 100% work with him again!
Hanna Woa 🔥
Dec 19, 2024, Client
Posted Aug 19, 2025
From commodity to culture: I transformed Curve Coffee into a premium brand with a full rebrand, new packaging, and a story rooted in heritage.
Likes
33
Views
267
Earned
$1.5K+
Timeline
Jun 20, 2024 - Dec 19, 2024
Collaborators
![[Numaru] Digital Banking Experience](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/kqdhsjzpqwm5ntxxtmlk.avif)
