WatsonDetect — Full Website

Anthony Rousseau

Web Designer
Low-Code/No-Code
Framer Developer
Figma
Framer
WatsonDetect is a company specialized in canine detection of bedbugs. It assists individuals who suspect the presence of bedbugs in their homes or in professional settings. WatsonDetect also offers its services to confirm the absence of bedbugs after a pest control treatment.
Services provided
Guidelines for SEO Writing
High-fidelity wireframe
Development no-code
Transfert Wordpress → Framer
Google Ads campaign

Challenge

Refreshing the website without making major design changes The content should be preserved in its current format and should not be modified. The goal is to update the visual aspects without drastically changing them, while taking the existing content into account and removing certain elements if necessary.
No longer needing to maintain the site through updates Using WordPress requires regular maintenance, including system updates, plugin management, and security checks. This involves prior testing to prevent potential issues in production, such as bugs or crashes.
Being visible on the first page and ranking among the top 3 positions The main goal is to achieve maximum visibility in target audience searches, whether through main pages or blog articles. Aligning with search intent is a key priority to attract new leads.
Refreshing Only the Website The website refresh approach was carried out with the intention of neither following current trends nor adopting a minimalist design as is common today. The goal was simply to refresh the website while preserving the existing text format. The content should not be altered, whether in its visual presentation or its writing, regardless of whether the paragraphs are long or short. The primary objective is to slightly enhance the visibility of certain sections while subtly modernizing the overall appearance of the site.
Optimizing the Blog Page With the aim of adding new blog articles, it was necessary to revise the blog page to make it easier to access specific topics. This ensures that visitors can more easily find information about bedbugs and the appropriate steps to take in case of suspicion or infestation.
Results:
A self-sufficient website and client requiring no further maintenance services.
Predominantly ranked in the top position on Google search results.
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