HYDR8 – Brand Identity for a Gen-Z Beverage Brand

"Born from a Designer’s Dilemma" 

As a designer, I relied on sugary sodas to power through late-night creative sprints—only to crash hours later, dehydrated and sluggish. Frustrated by the trade-off between taste and health, I set out to create a soda that works as hard as I do. HYDR8 is the result: a drink that blends nature’s smartest ingredients (electrolytes, plant-based energy, and gut-friendly prebiotics) with the fizz and fun of classic sodas. No sugar spikes. No artificial junk. Just pure, sustained flow—for creatives, coders, hustlers, and anyone who refuses to choose between thriving and surviving.