ThornSpell Branding

This is a branding project I created for a fictional edgy fashion label called Thornspell. I leaned into a bold, moody aesthetic with deep reds, gothic typography, and thorny graphic elements to reflect the brand’s sharp, mysterious vibe. The identity includes logo design, hang tags, mailers, event flyers, and a social media look & feel. The goal was to create a strong visual system that feels cohesive across both print and digital platforms, with a dramatic, high-fashion tone.