Green Magic ❇️
A project of "green magic" conceived and promoted by Graphic Days® with the aim of donating new trees to the territory of Turin.
60 illustrators and 60 illustrations for a beneficial goal: to do good for the environment by planting new trees in the city.
Why "Abracadabra"?
It is the best-known formula in the world, unchanged in all languages and a magical tool to change sensitive reality. In the past, the term indicated a triangle-shaped talisman that contained the magic word within it: if turned with the tip upwards, the triangle has the function of a cone of power, to channel and increase magic. In Abracadabra's visual the triangle turns into a tree.
My Role ⚡️
I created the digital strategy for the promotion of the project in its entirety and I managed the Social Media team composed of of 1 visual designer and 3 photographers.
2021
