As part of the project, I conducted a comprehensive SEO analysis and implemented a range of optimizations to improve the website's organic search visibility. This included conducting extensive keyword research to identify high-value, relevant search terms, and optimizing on-page elements such as title tags, meta descriptions, and header tags to target these keywords effectively. I also worked to improve the website's content strategy, including optimizing existing content and creating new, high-quality content to target key search terms and topics. This included developing a blog strategy to generate regular, keyword-rich content and building high-quality backlinks to improve the website's authority and domain strength. I also conducted technical SEO audits to identify and resolve issues such as crawl errors, broken links, and slow loading times, improving the website's overall user experience and search engine rankings. Throughout the project, I tracked and analyzed key SEO metrics using tools such as Google Analytics and SEMrush, providing regular reports to monitor progress and identify further areas for optimization. Overall, these efforts resulted in significant improvements in search engine rankings, organic traffic, and conversions for the website.