Visual artist J Louis reached out to me with a clear vision for his videos.
He wanted to present his artwork "Falling Water" on social media, but without the typical fast-paced or flashy editing style of social media videos. The goal was to make the audience feel immersed in his art world and aesthetic within just a few seconds.
So I edited these videos with a subtle, contemplative, and elegant approach, fully aligned with his style and creative vision. I wanted his process and artwork to remain the main focus, not the editing itself.
One of my favorite lines from the brief was:
• subtle tension
And if you look closely, you can feel some of that tension.