Turning a great idea into a credible brand Problem: Compact ...

Turning a great idea into a credible brand

Problem: Compact Cocktail had a clear vision — premium cocktails on tap — but no brand or tools to explain it clearly to bars and distributors.

Solution: I defined the positioning, designed a confident visual identity, and built a website and sales deck around the story “Plug. Pour. Serve.” The result: a brand that feels simple, reliable, and ready for market. https://www.knitbit.si/project-compact-cocktail