Turning a great idea into a credible brand Problem: Compact ...
Rok Rupnik
Turning a great idea into a credible brand
Problem: Compact Cocktail had a clear vision — premium cocktails on tap — but no brand or tools to explain it clearly to bars and distributors.
Solution: I defined the positioning, designed a confident visual identity, and built a website and sales deck around the story “Plug. Pour. Serve.” The result: a brand that feels simple, reliable, and ready for market.
https://www.knitbit.si/project-compact-cocktail
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Posted Oct 28, 2025
Turning a great idea into a credible brand Problem: Compact Cocktail had a clear vision — premium cocktails on tap — but no brand or tools to explain it clea...
