Client: Charlie Tree Services (https://charlietreeservice.com/)

Duration: 1 month

Team Size: 2 members

Objective: To form a bedrock for their online success & presence in the tree care industry

Organic traffic and keyword rankings are projected to increase by 20%.

This growth is expected over a period of 6 to 12 months.

The increase is due to the time required for Google's crawling and indexing processes after implementation.

Initial Stage: I played a pivotal role in initiating the implementation of SEO for this business. The key selling point was demonstrating how we’ve helped other businesses increase their website traffic post-SEO implementation. I also highlighted the potential future of their website in their industry—how improved content could elevate their rankings and attract their target audience.

I developed a comprehensive proposal that outlined our initial engagement and shared vision for the website’s growth. The proposal emphasized the importance of regularly updating content to keep it relevant and competitive. I broke down the digital marketing strategy into phases—initially structured using a Waterfall approach to provide a clear timeline. However, for content optimization, I suggested adopting an Agile/Scrum methodology. This is because content optimization is an ongoing process of continuous improvement rather than a one-time task.

I treated this project like every other software development project

where I organise events like daily standups, weekly planning, reviews, retrospectives.