Chaising Sport is a community-focused sports coaching academy centred on football. They help kids and adults across different age groups learn, grow, and build confidence through sport.

This was a concept redesign. The existing Chaising Sport website made it hard for users to quickly understand what was being offered and how to book, which likely meant lost sign-ups. The goal of this refresh was to make the site more engaging and to make it easier for users to clearly see what Chaising Sport offers and book sessions without friction.

Created one clear primary call-to-action, so parents aren’t confused about what to do next

Refreshed the colours, typography, and imagery for better consistency and a more professional feel. I used action-focused visuals (kids training, celebrating wins, coaches in action) to create a stronger first impression and build credibility

Moved testimonials higher up the homepage and paired them with parent names/photos to build emotional trust early

By refreshing the design, booking becomes faster, clearer, and more trustworthy. This directly leads to:

More parents understanding the offering on first visit

More bookings completed without needing follow-ups

Better visibility and confidence for parents finding the brand through Google