Every shot in this project

Every shot in this project was AI-generated. Every decision behind it wasn't.

For Envato's Human by Design challenge, I built three pieces: a full launch campaign for Pebble, an insulated flask; a short video capturing the exact moment the AI-made version hands off to the real one; and a longer process video walking through how it all actually came together.

The human part shows up twice. First, inside the Pebble campaign itself — nothing in the final cut is the first thing AI generated. The parachute-drop opening, the color transitions, the splash shot, the final choreography of every clip — each one went through real, repeated revision: watching a draft, deciding it wasn't there yet, rebuilding it by hand until it was. Second, in the structure of the process video itself. It opens like a polished AI ad on purpose, deliberately withholding that it's AI-made — then cuts to me, in real life, at the exact moment I realized the "finished" version wasn't actually finished. The switch from AI to real isn't just shown. It's the whole argument.

Built with Envato's toolkit throughout: stock photography and footage for reference and b-roll, licensed music, a full sound design pass for every beat of ambience and foley, custom fonts, and Envato's AI suite for image, video, and voice generation — across both the Pebble campaign and the process video. 🐦 https://x.com/ruffa_sakay/status/2081628600286286232?s=20 #envatochallenge