Abigros | Retail & Distribution

Overview Abigros is an on-site wholesale distributor in Albania, offering a wide range of products at competitive prices for business customers. The goal was to position the brand as efficient, affordable, and customer-first.

My Role I developed the brand messaging, clarified its value proposition, and helped shape a strong, business-focused identity.

• Business-focused bulk pricing

• Wide product selection

• Fast, convenient in-person shopping

• Reliable service & helpful staff

• Clear value for cost-conscious businesses

Challenges The challenge was to modernize a traditional wholesale concept and make it feel accessible and trustworthy. I tackled this with clear messaging and a structured, benefit-driven tone.

Impact The refined branding improved customer understanding and positioned Abigros as a reliable, go-to wholesale partner.