Brand identity for LUCE, a fine jewelry brand opening soon i...
Sevd Atas
Brand identity for LUCE, a fine jewelry brand opening soon in West Palm Beach.
LUCE celebrates timeless craftsmanship and the art of light. The identity blends refined typography, balanced minimalism, and sculptural forms to mirror the brand’s elegant yet soulful essence.
The custom monogram was inspired by the fluid movement of fine jewelry, while the neutral, luminous palette evokes warmth and sophistication across print and digital.
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Posted Oct 18, 2025
Brand identity for LUCE, a fine jewelry brand opening soon in West Palm Beach. LUCE celebrates timeless craftsmanship and the art of light. The identity blen...
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