Brand Design for Kiru's Digital Payroll Platform

Kiru is a digital platform that seeks to change the experience of receiving and delivering payroll. It is about a new payroll experience for both workers and managers through an innovative digital platform, with easy-to-use tools and benefits that will help improve and alleviate employee finances.

The challenge was to build a bold brand, attractive and close to the user. We wanted Kiru to communicate differently whilst portraying expertise and trust.

Once we had the design system in place, we had to start bringing the brand to life through a concept that would resonate with our users. We wanted to break through by being clear and concise with our value proposition.

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