This was a ful on design and dev for an Ai and automations company based in Australia. Working Closely with the stake Holders to refine their vision for the site

The brand had a site but they wanted to migrate to webflow. Besides that, They wanted a refresh of the site inlucluding redesign of key pages and content arthitecture adjustments to fit their new direction

Communicating their pivot was the biggest challenge as they wanted to move away from just building to strategiest.

The Process took a few weeks going back and forth to make sure that the messaging and direction is exactly what their new direction is.

With the back and fourth happening, I designed innitial conccepts which went through strategy calls and iterations for alignment on the content strategy and presentation,

We ended up with clear, and simple one liners that communicated what they wanted

Another point was adding personlization to the site, since the last site was abit anonymous about the founders and the company background, this time the site was presented with a clear team behind the brand, values and background for trust