Design & Development for Shearing Platform

The Company needed a site to act as a channel for funneling visitors to their Custom development app thats helps shearers and farms conduct activities. Think of it as the Upwork but for the Shearing Industry.

My Role was to communicate the value of the product with design plus development while keeping things as simple as possible

The Founders were clear about the direction, Connecting Shearers & Farmers in Australia to Strealine Shearing Work

In the Discovery, the project was clear that they wanted clean, simple clear site as majority of the target Audience aren't tech savy. It was clear that familiar UX patterns where to be used for this Project design & Build

The Homepage This was the main point point of contact for people to learn about the product as much as possible.

Included;

Bold Hero section with clear simple value statement

Intro Reel introducing the product

Product benefits, designed in clear bento grid with quick visual ques of the product

How it works (A section with tab component for switching between the two audiences).

Testimonial Showcase for Social Proof

Bullet impact points emphasizing the value of the product

And profile showcases. to present real people using the platform. This is to be integrated when the product finally launches and has users

CTA

Included the about for brand, and Contact for support or demo request from users

The site was developed and built in framer after approval of all design concepts to a full responsive site built.