Brand identity for The Village Motherhood Company

Marta Custic

Brand Designer
Brand Strategist
Logo Designer

Let's talk about that mum friend.

You know, the one who doesn't flinch when you confess your toddler ate cheerios off the floor. (Again.) I found mine in a hospital room, both of us fresh from emergency C-sections, bonding over eye rolls and that one nurse who just couldn't read the room.

You can have the world's best partner and the most supportive family, but sometimes you just need that mom friend who doesn't blink at your braless, messy-bun energy.

Enter

villagemotherhood.co

– the motherhood matchmaker you didn't know you needed. Need a doula? Done. Lactation expert? Got you. Want to do yoga while someone watches your tiny human? Hell yes.

When designing their brand, I could've gone a million ways, but the "V/ village flower" bloomed brightest. Because let's be real – motherhood shouldn't just be about surviving with unwashed hair. It's about thriving (even if there's still spit-up on your shirt).

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