📦 ✒️ Packaging Redesign - Piscos Ocucaje "100 Años"

This project involved the redesign of the packaging for the prestigious "100 Años" pisco line by Ocucaje. The main goal was to create a visual proposal that captured the traditional essence of the brand while giving it a contemporary and elegant touch, allowing it to stand out in the competitive premium beverage market.

My approach was to develop a minimalist and modern design, using muted colors and clean typography that reflected the quality and legacy of the brand. The simplicity of the visual elements allowed the product to speak for itself, elevating its shelf presence and making it easily recognizable to consumers.

This redesign not only stood out for its appealing aesthetics but also optimized the functionality of the packaging, improving its usability and sustainability. The project was awarded first place in the design workshop of my institute, recognizing both innovation and alignment with the brand's values.