Fesa Architect Website Redesign and Optimization

78 → 97

90 → 100

96 → 100

82 → 100

Fesa Architect is an architecture studio in Yogyakarta, and its website ran on Google Sites. It showed the work but could not answer a visitor’s first question: how long will my project take?

Project labels, menu items and contact details had drifted apart: some cards opened the wrong project, two WhatsApp numbers were in use, and the hero gave no next step. The brief was to answer the timeline question and lead visitors to a consultation.

Let every design decision trace back to a finding on the old site, so the redesign stays tied to what visitors ran into.

Rebuilt the menu around Projects, Services & Process, About and Contact, and gave the services and the studio their own pages.

Designed a 5-question estimator that shows a timeline by phase, so visitors get an answer before they book a consultation.

Moved 22 projects into a CMS with category filters, so every card opens the right project page.

Built the site in Framer from one small design system: Geist, one blue and shared components across desktop, tablet and mobile.

Information architecture came first, then wireframes, high fidelity screens and a design system small enough to carry into Framer.

On the Home page, the new site scores 100 for accessibility, best practices and SEO on both desktop and mobile, at about a fifth of the old page weight.

Performance rose from 78 to 97 on desktop and from 62 to 80 on mobile. On a phone, first content now appears in 1.1 s instead of 4.1 s. The main content is the weak spot: 4.7 s on mobile against 5.8 s before, and the mobile score moved between 77 and 96 across runs, so this is the next thing to improve.

This is a concept redesign, approved by Fesa Architect on 26 October 2026 as a portfolio case study. It sits at fesaarchitect.framer.website, while fesaarchitect.id still runs the old site. Four items stay open: Area figures for each project, alt text on project galleries, one WhatsApp number across every button, and the booking link.