Swift Racks Website Redesign
Athira Hari
⚡The Goal
To redesign the SwiftRacks website for a more concise and clear communication of Swiftrack's services, especially 'Swift Stack,' thereby helping visitors understand the process more easily and convert into potential clients.
⚡The Idea
The primary objective of the Swift Stack website redesign was to revitalize the brand's online presence with a modern and sophisticated website. This entailed a comprehensive review and simplification of all existing website content. The key focus was on enhancing the Services page, particularly the section dedicated to 'Swift Stack,' and the Case Studies page, providing detailed insights into project challenges, solutions, and outcomes. Additionally, redundant pages were eliminated and the overall site structure was optimized for a more user-friendly experience.
⚡Branding
In addition to the website, the client also expressed the need for various branding assets, including a presentation deck, business cards, a standup banner for events, an experiment card, a value proposition canvas, and more. Below, you can find a glimpse of some of these assets.
