To redesign the SwiftRacks website for a more concise and clear communication of Swiftrack's services, especially 'Swift Stack,' thereby helping visitors understand the process more easily and convert into potential clients.
⚡The Idea
The primary objective of the Swift Stack website redesign was to revitalize the brand's online presence with a modern and sophisticated website. This entailed a comprehensive review and simplification of all existing website content. The key focus was on enhancing the Services page, particularly the section dedicated to 'Swift Stack,' and the Case Studies page, providing detailed insights into project challenges, solutions, and outcomes. Additionally, redundant pages were eliminated and the overall site structure was optimized for a more user-friendly experience.
Design of the website pages - (From left to right) Case Studies, Services, Home, Case Study example, About
⚡Branding
In addition to the website, the client also expressed the need for various branding assets, including a presentation deck, business cards, a standup banner for events, an experiment card, a value proposition canvas, and more. Below, you can find a glimpse of some of these assets.
Business card design for Swift Racks
Standup banner designer for Swift Racks
Presentation deck designed for a Startup event
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Posted Oct 25, 2023
The website redesign project for Swiftracks aims to showcase their journey from the idea generation phase through to the successful development of products.