Pokani is a construction company in Ghana, looking to build a brand that connects with its audience. The brand's typical audience are B2B client who are on their way to building a lasting legacy with infrastructure needs. The brand lacks an identity and an online presence.

With the brand strategy, I surfaced on insights on the brand attributes, user profiles and marketing prioritization. For the look and feel the direction was to go something looking bold, aggressive and strong. I then used orange colour typical of the colors used in the construction. I wrapped up the collaterals and gave the brand a style guide to ensure consistency on all the brand touch point development.