😍 This project involved four

😍 This project involved four consulting sessions where, together with a team, we restructured the visual content strategy to better align with the brand’s identity.

The work focused on redefining how content is presented across digital platforms, including social media prototypes, typography systems, visual textures, photography direction, CTAs and overall content style.

We developed a cohesive approach that ensured consistency between visual design and messaging, improving clarity and engagement.

The magazine is part of the research division of Universidad Simón Bolívar in Barranquilla, Colombia.