Revitalizing Square Nine International's Brand Identity
Usman Ali
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Posted Aug 6, 2023
Graphic Design,Branding,Art Direction,Adobe Illustrator,Adobe Photoshop,Adobe After Effects
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Square Nine International
In a fast-evolving real estate landscape, Square Nine International has emerged as a beacon of reliability, excellence, and innovation in Pakistan. As a premier real estate organization, they have taken a bold step forward by embarking on a comprehensive branding project aimed at redefining their identity and enhancing their presence across all platforms.
Square Nine International's branding project is an ambitious endeavor to create a cohesive, visually appealing, and contemporary brand image that resonates with their commitment to providing cost-effective, research-based, and efficient real estate solutions. The project entails a meticulous redesign of their logo, a dynamic exploration of color palettes, and a thoughtful fusion of typography, all of which come together to establish a unified and compelling brand identity.
Goals and Objectives: The primary objective of this project is to reinforce Square Nine International's position as a trailblazer in the real estate industry, both locally and internationally. The project aims to achieve the following:
Enhanced Visual Identity: The existing logo has been meticulously refined to imbue it with depth and clarity, ensuring a powerful and enduring visual impact.
Consistency Across Platforms: By creating a unanimous appearance across all platforms, including digital and print media, Square Nine International will establish a strong and recognizable brand presence.
Dynamic Color Palette: The introduction of a dynamic color palette adds vibrancy and modernity to the brand, capturing its dynamic and forward-looking approach.
Typography Fusion: The fusion of san serif and serif typefaces provides versatility in communication, catering to different contexts and enhancing readability.
About Square Nine International: Square Nine International is a distinguished real estate entity that has earned its reputation through a commitment to excellence and unparalleled expertise. With a profound understanding of both local and international real estate markets, they have consistently set new standards for integrity and quality. Square Nine International is dedicated to transforming the real estate experience, whether it's buying, selling, renting, or investing.
Project Deliverables: The branding project for Square Nine International encompasses the following key deliverables:
Revised Logo: A refined and visually impactful logo that captures the essence of Square Nine International's mission and values.
Comprehensive Style Guide: A comprehensive guide outlining the brand's visual elements, including color palettes, typography usage, and logo applications.
Print and Digital Collateral: Consistent branding across business cards, letterheads, brochures, signage, social media graphics, and website elements.
Website Integration: Implementation of the new brand identity on Square Nine International's website www.squarenine.pk, creating a seamless and engaging user experience.
Brand Launch Strategy: A strategic plan to unveil the revitalized brand identity to the public, ensuring maximum impact and engagement.
The Square Nine International branding project represents a pivotal moment in the company's journey, aligning its visual identity with its unwavering commitment to excellence. Through a harmonious fusion of design elements, this project will solidify Square Nine International's position as a dynamic and influential force in the real estate industry, setting new benchmarks for innovation and quality.