Ekaami - Shopify Development
Heion Creative
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Posted Dec 4, 2024
Ekaami is a lifestyle brand founded by Indian influencer @mitali.this.side, known for her empowering message: “you have it in you!”
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Project: Shopify Website & Social Media Strategy for Ekaami
Overview:
Ekaami is a lifestyle brand founded by Indian influencer @mitali.this.side, known for her empowering message: “you have it in you!” The brand caters to individuals seeking a “holistic hustle,” crafting products that help balance ambition with self-care. With a growing audience of 26.3K followers, Ekaami inspires people to embrace balance and thrive in every aspect of life.
Scope of Work:
Shopify Website Development:
Designed and developed a visually appealing and user-friendly Shopify website: www.ekaami.com.
Highlighted the brand’s identity and message through sleek design, seamless navigation, and curated product displays.
Integrated an intuitive checkout process and secure payment gateways to optimize the shopping experience.
Added features like dynamic product categories, customer reviews, and a blog section to reinforce brand storytelling.
Social Media Strategy & Content:
Enhanced the Instagram presence of Ekaami (@ekaami.shop) through engaging and visually consistent posts.
Aligned content with the brand's mantra, #BalanceBabyBalance, promoting a mix of lifestyle tips, product highlights, and motivational content.
Developed an authentic voice that resonates with the community, emphasizing the brand’s holistic and empowering philosophy.
Strategized collaborations, influencer partnerships, and UGC (user-generated content) campaigns to drive website traffic and boost sales.
Impact:
The Shopify website positioned Ekaami as a go-to brand for modern individuals seeking balance in their lives. The cohesive integration of social media and e-commerce created a seamless customer journey from inspiration to purchase. This holistic approach strengthened Ekaami’s identity and turned followers into loyal customers.
screenshot of the home screen