SEO Optimization for a Small Business Website

Description:

Optimized the website of a local bakery to improve its online presence and drive more foot traffic to the store. Focused on enhancing search engine visibility through keyword research, on-page SEO, and local SEO strategies.

Key Responsibilities:

Conducted comprehensive keyword research to identify high-traffic, low-competition terms relevant to the bakery’s niche.

Improved website structure, including meta tags, headers, and alt text for images, ensuring alignment with SEO best practices.

Created engaging, keyword-rich blog content to target local searches like “best bakery in delhi” and “custom cakes near me.”

Set up and optimized the business’s Google My Business profile for better visibility in local search results.

Analyzed website performance using tools like Google Analytics and SEMrush, making continuous adjustments based on data insights.

Results:

Increased organic traffic by 60% within three months.

Boosted local search rankings, moving the website to the top 3 results for targeted keywords.

Takeway:

This project demonstrates my ability to combine technical SEO knowledge with creative content strategies to deliver measurable results for small businesses.