Website Strategy and Copywriting

When financial education company Zogo decided to revamp its website, I was tapped to write all of the copy for the new site. In collaboration with the firm's Senior Leadership Team, I developed a new strategy for the website's voice and communication tactics. Accordingly, I executed our plans in each element of copy on each page of the site.

The new site has successfully reflected the elevated branding of Zogo's offerings and helped secure higher-profile clients with its sleeker branding and verbiage.