Distributed Microsite SEO Ecosystem for Jim Rhodes
Nova Rodriguez
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Posted Dec 1, 2025
Led SEO and content strategy for 7 interconnected microsites to improve topical authority and digital presence.
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Timeline
Oct 20, 2025 - Apr 30, 2026
Clients
Harmony Homes
PROJECT OVERVIEW: Distributed Microsite SEO Ecosystem
I led the content strategy, copywriting, and SEO framework for a network of 7 interconnected microsites, each focused on a specific domain of expertise (construction, design, innovation, philanthropy, business philosophy, community legacy, and the founder’s personal brand).
This ecosystem was designed to:
Increase topical authority across multiple verticals
Improve SERP diversity to give users more accurate, contextual information
Balance the founder’s digital presence by amplifying high-value content
Decentralize brand narrative across multiple focused, trustworthy sources
Strengthen cross-domain linking for elevated domain authority
Create long-term organic growth through niche, intent-driven articles
Each site acted as a pillar domain with unique thematic authority, allowing the content network to rank for different clusters of high-intent keywords while feeding into an overarching SEO strategy.
Key Challenges
Outdated or incomplete information dominating page one
Lack of E-E-A-T signals and authoritative sources
Multiple topics but no cohesive narrative
No clear interlinked content ecosystem
Difficulty controlling digital perception across industries
SEO Strategy Outline
1. Multi-Domain Authority Building
Instead of relying on a single domain, you created seven topical hubs, each with its own:
keyword clusters
internal linking structure
article ecosystem
metadata strategy
long-tail targeting
2. Topic Silo Expansion
Each microsite strengthened a specific content silo, increasing relevance signals:
Construction → technical authority
Design → aesthetic expertise
Innovation → future-forward leadership
Philanthropy → social impact authority
Business Philosophy → thought leadership
Community Legacy → development credibility
Founder Blog → personal narrative & executive presence
Search engines treat these as high-relevance domains, which collectively reinforce each other.
3. Keyword Diversification
I engineered multiple differentiated keyword ladders:
industry terms
leadership terms
social impact keywords
innovation keywords
community development keywords
executive profile searches
long-tail informational queries
Thus, creating a rank-down effect where high-quality, relevant content fills search real estate.
4. Cross-Link Network for E-E-A-T
I worked with the developer as he built on the backend to ensure that all blogs have proper
E-E-A-T alongside my work with SEO integration using RankMath for blogs and pages.
5. Content Freshness Signals
The goal for the next 5 months is to consistently update these blogs with new, fresh content. Eventually, with proper indexing using Google Search Console and proper SEO integration, these pages will rank higher until they enforce a proper ecosystem and work alongside the Wikipedia to improve the founder’s credibility and public standing.
Digital Article Strategy
1. Article Pillars Per Microsite
Each site has 3–5 editorial pillars that define:
topic relevance
article style
internal linking strategy
long-tail keyword targets
I built approximately 49+ micro-pillar articles across the ecosystem.
2. Establish Deep Verticals
Example:
Innovation site → future building materials, future in custom housing, sustainability technologies, etc.
3. Narrative Consistency
Across all 7 sites, the writing style was:
authoritative
factual
professional
SEO-structured
aligned with brand positioning
This aligns with good E-E-A-T and will help the sites rank efficently over the next couple of months.
4. Cross-Functional Content Mapping
Articles linked across sites to:
support foundation narrative
strengthen domain authority
guide users through multiple facets of the brand
MICROSITE 1: The Build Lab Co.
Focus: Technical Authority, Expertise, Project Credibility
Objectives
Establish construction-specific authority separate from the founder’s personal brand.
Create educational, industry-relevant content to improve SERP relevance.
Build trust with stakeholders by demonstrating technical expertise and transparent process.
SEO Strategy
Target long-tail technical keywords (e.g., “framing techniques,” “green construction,” “framing 101”).
Capture niche industry search intent with evergreen, high-information articles.
Link internally to founder’s current project landing pages to reinforce expertise in development.
Example of Digital Articles:
Digital Article Strategy
Pillars:
Modern building materials & efficiency
Construction process transparency
Quality standards & safety
Behind-the-scenes methodology
Each article explained complex construction concepts in accessible language, improving topical authority and user trust.
Strategic Outcome
A technically credible hub strengthening the founder’s industry legitimacy, feeding cross-domain authority into the entire microsite network.
MICROSITE 2: Haven Built
Focus: Aesthetic Leadership, Architectural Taste, Intentional Design
Objectives
Position the founder and brand as design-forward and aesthetically literate.
Attract traffic aligned with interior design, architecture, and lifestyle inspiration.
Support community and development sites with design credibility.
SEO Strategy
Target design-focused long-tail keywords (e.g., “high elevation communities” “luxury design principles,” “thoughtful community design”).
Build search relevance around aesthetics, spatial design, and visual storytelling.
Digital Article Strategy
Pillars:
Architectural philosophy
Materiality and texture
Mood & space theory
Visual cohesion across communities
Strategic Outcome
A design-forward microsite that elevated brand perception and gave the full site network an aesthetic backbone.
Example of Digital Article:
MICROSITE 3: Story Haus
Focus: Past Work, Proven Impact, Community Identity
Objectives
Preserve and highlight the founder’s successful master-planned community legacy.
Reinforce credibility with real-world projects and historical achievements.
SEO Strategy
Capture search volume around the community name, history, and local development keywords.
Position the site as a reliable source of information about the development.
Digital Article Strategy
Pillars:
Project history & milestones
Community features and amenities
Resident stories (when applicable)
Development philosophy in practice
Legacy timeline
This microsite acted as the factual anchor for the entire ecosystem.
Strategic Outcome
A transparency-forward, credible repository that improved the founder’s real-estate-related SERP landscape.
Example of Digital Articles:
MICROSITE 4: Ethos Collection (Under Construction)
Focus: Thought Leadership, Executive Presence, Decision-Making
Objectives
Build an accessible archive of the founder’s leadership and business insights.
Shift perception from controversy to competence, strategy, and reflective practice.
SEO Strategy
Target leadership and business-related keywords (e.g., “strategic decision-making,” “business philosophy,” “leadership frameworks”).
Increase authority for executive-intent search queries.
Digital Article Strategy
Pillars:
Leadership frameworks
Business ethics & decision-making
Entrepreneurial lessons
Managing risk and long-term vision
Personal reflections and insights
Each article strengthened E-E-A-T signals and improved authority in business-related SERPs.
Strategic Outcome
A thought-leadership hub that reframed the founder as strategic, reflective, and growth-oriented.
MICROSITE 5: Silver State Gives
Focus: Social Impact, Community Giving, Transparency
Objectives
Make philanthropic efforts more visible and accessible.
Build trust through transparent, documented social impact narratives.
SEO Strategy
Capture philanthropic keyword clusters (e.g., “founder philanthropy,” “community donation projects,” “charitable initiatives”).
Reinforce positive association in SERPs through verifiable impact stories.
Digital Article Strategy
Pillars:
Charitable partnerships
Community contributions
Volunteer initiatives
Impact narratives
Nonprofit project spotlights
Articles were fact-driven and impact-oriented.
Strategic Outcome
A trust-building microsite that increased transparency and humanized the founder’s public presence.
Example of Digital Article:
MICROSITE 6: Future Foundry (Under Construction)
Focus: Future Thinking, Technology, Modern Development Approaches
Objectives
Position the founder as forward-looking and aligned with modern innovation.
Capture traffic around new technologies, sustainable building, and industry disruption.
SEO Strategy
Target emerging tech keywords (e.g., “future in custom homes” “sustainable materials innovation,” “future of homebuilding”).
Build authority in innovation-driven verticals.
Digital Article Strategy
Pillars:
Sustainable materials
Innovation in custom housing
Smart-home integration
Industry forecasts
Architectural innovation
This site supported both technical SERPs and brand repositioning.
Strategic Outcome
A future-forward narrative that repositioned the founder within innovation and progress.
MICROSITE 7 — Jim Rhodes.info
Focus: Personal Voice, Narrative Reframing, Executive Humanization
Objectives
Create a balanced digital footprint with accurate, human-centered storytelling.
Provide a primary hub for founder-related search queries.
SEO Strategy
Target name-based search queries and long-tail biographical keywords.
Use cross-linking to distribute authority into the other six microsites.
Digital Article Strategy
Pillars:
Personal stories
Career reflections
Life lessons
Core values
Current projects & updates
Voice-forward, humanizing content grounded the entire strategy.
Strategic Outcome
A personality-forward site that improved search perceptions and created a central “home base” for all founder-related queries.
Example of Digital Article:
Final Result and Why This Matters
Created a unified multi-site network that improved topical authority and distributed accurate information across seven domains.
Established an adaptable SEO and content architecture designed for long-term ranking, perception shaping, and multi-channel discoverability.
Adapted a long-term solution that will solve issues of our founder and his worry on his public perception
If our founder is undertaking two high-profile construction projects where he informed us, will leave a legacy under his 40 year career, then the public perception of the project and the developer must be stable and neutral for smooth transitions from the first and final phase of the multi-year project.
Takeaways
This is an interesting project to undertake. A lot of backend SEO knowledge was gained and implemented, including GSC & Rank Math. This, alongside the training I am teaching myself for GA4, will allow me to help the team take off the simpler tasks so they can focus more on their specializations on the website, improving team synergy and productivity. This project demonstrated my ability to architect and manage a complex, multi-domain SEO ecosystem: transforming seven independent microsites into a unified, strategic network that improved topical authority, strengthened E-E-A-T signals, and rebalanced the founder’s search presence with accurate, high-value content. By aligning each site with a distinct content pillar and long-tail keyword cluster, I created a scalable system that enhanced visibility, diversified SERP results, and established a more trustworthy, multidimensional digital footprint