A homecoming weekend gives alumni a lot to find: the schedule, tickets, merch and a way to give. The committee wanted one link a graduate could open, understand in ten seconds and act on.
What I built
The homecoming site and campaign for the Alabama State University theatre alumni: the weekend schedule, tickets, merch, a photo gallery, a giving page, sponsor recognition and a spotlight on an honored alumna, with campaign imagery for every post.
How it works
One link for the whole weekend: what is on, where, and how to get tickets.
Campaign imagery for every announcement, so each post reads as the same event.
A giving page and sponsor recognition behind the committee's fundraising.
The homecoming site and campaign for Alabama State University theatre alumni: the weekend schedule, tickets, merch, giving and campaign imagery, on one link.