GAMING

Stag is a brand that inspires new and innovative ways to play games. Utilizing the power of the internet, stag aims to make it easy to play your favourite games from anywhere regardless of your location.

Stag’s visual identity aims to convey a message of innovation, connectivity, accessibility, and affordability in the gaming world. The combination of symbols, colors, and fonts creates a cohesive and memorable visual identity that resonates with the target audience.

The incorporation of a gaming mouse and controller to form the unique logo type reflects the brand's focus on gaming. The negative space technique used to form the controller within the mouse symbolizes innovation and clever design, hinting at the brand's commitment to inventive ways of gaming. The logotype also hints at the connectivity aspect of the brand, showcasing the brand's emphasis on utilizing the power of the internet to enable seamless gaming experiences, revealing a modern, connected approach to gaming, making it easy for users to play from anywhere. The visual identity of the brand ensures timeless quality that can easily be seen and applied seamlessly to their various marketing materials.

The choice of colors is based on the brand's values and the desired message of innovation, connectivity, accessibility, and affordability in the gaming world. The combination of these colors creates a balanced and cohesive palette that not only reflects the brand's values but also appeals to the target audience by conveying a sense of innovation, connectivity, accessibility, and affordability in the gaming industry.