Spotify: Day1Club - Joseph Benjamin

The Day1 Club is an exclusive group of fans that have been riding with an artist the longest. The microsite provides a definitive way to prove a fan was listening to an artist early on, before the other listeners. It’s not a measure of streaming the most but a measure of how early the listener was streaming the artists music on Spotify. 



I collaborated with PAQ to nail the direction and journey through styling exploration, storyboards and wireframes before handing it over to a 3D artist who brought the adventure to life with 3D buttons, smoke and lightboxes.