For this project, I developed a cohesive social media design system for Open Finance, a forward‑thinking financial platform. The goal was to create visuals that communicate trust, clarity, and innovation while staying fresh and engaging for a digital audience.
What I did:
✅ Designed a series of static posts and motion graphics aligned with the brand’s identity.
✅ Created custom illustrations and iconography to simplify complex financial concepts.
✅ Applied a modern, minimal aesthetic with clean typography and a vibrant color palette to stand out in crowded feeds.
✅ Developed template variations for ongoing campaigns, ensuring consistency and scalability.
✅ Delivered export‑ready assets optimized for Instagram, LinkedIn, and Facebook.