Client: Personal project

Project: Brand identity

Year: 2024

When tasked with creating a brand from scratch for a takeaway pizzeria, I first asked myself: What does pizza represent for Italians?

In Italy, we experience pizza as a moments of conviviality, celebration, love for good food, and fun. Indeed, it often sits at the center of the table on Saturday nights, surrounded by friends and family who enjoy each other's company with lively conversations.

If you're wondering why the two mascots are toasting, it’s because pizza and beer have always been inseparable companions.

The colors chosen are a tribute to the Italian flag and to the pizza itself: green as the basil, ivory white as the dough, and red as the tomato sauce. The tagline "L'anima della festa" or "The soul of the party" clearly conveys how pizza has the ability to enliven the evenings of Italians by taking center stage. This branding aims to encapsulate and broadcast the essence of Italian pizza parties - a heartwarming festivity rooted deeply in Italian culture.