Name Incorporation: The logo prominently features the agency's name, "Lumi Brand Agency," using a stylish serif font. The font choice imparts a sense of elegance and professionalism, which aligns well with branding and marketing services.

Purple Color: Purple is associated with creativity, innovation, and uniqueness. It can symbolize the agency's ability to provide creative and distinctive branding solutions to its clients.

Simplicity: The design maintains a clean and uncluttered appearance, ensuring that it's easy to read and suitable for various applications, including resumes, business cards, and online profiles.

Versatility: The simplicity of the logo allows for easy adaptation to different sizes and formats, ensuring it remains visually appealing whether it's displayed on a large banner or a small resume.

Professionalism: The serif font and the overall design exude professionalism, emphasizing the agency's commitment to delivering high-quality brand solutions.