Colinas da Serra — Residential Development Brand Identity

Colinas da Serra, located in Cerquilho-SP, is a residential project that offers a new way of living, where urban development coexists in harmony with nature. Our studio was tasked with translating this vision into a visual identity that clearly and authentically expresses these values.

The creation of the brand began with a deep understanding of the local roots and the project's commitment to sustainability. The chosen symbol, inspired by leaf veins, visually connects the brand to the natural environment and the concept of balance between progress and preservation. These veins also reference tree branches, symbolizing the city's history and its connection to the fields of flowers that gave Cerquilho its name.

To ensure visual consistency, we developed a brand guide that outlines the application of the logo, institutional colors, and typography. The color palette, dominated by green and clay tones, reinforces the connection to the land and nature, while secondary colors offer flexibility. The typography was carefully selected to balance strength and clarity in communication, with Carvest for headlines and Krub for body text.

Throughout the project, our focus was on creating an identity that reflects the spirit of Colinas da Serra in a direct and unembellished way. The brand aims to communicate with warmth, reliability, and a commitment to providing a safe and nature-aligned environment for its residents.