DoneWaiting — Canadian Labour Congress
mohamed thiam
A shared visual language for a national campaign for women’s economic justice.
Client: Canadian Labour Congress / Role: Creative Director / Year: 2018
ONE CAMPAIGN, CONNECTED DEMANDS
DoneWaiting brought together demands for pay equity, an end to sexual harassment and violence, and affordable child care. Make Work Fair for Women later joined as a fourth demand.
The campaign needed a visual language that could connect these issues while giving each a clear expression of its own.
Collaboration with Aurore Danielou to create floral patterns for the campaign.
GIVING THE CAMPAIGN A VISUAL LANGUAGE
I developed the campaign’s visual language and the physical and digital touchpoints that carried it.
Portraits and Aurore Danielou’s floral patterns brought directness and warmth into the same frame. A shared structure connected the materials, making them recognisable as parts of one campaign.
The faces of the campaign, together.
BUILT FOR ORGANISERS
The work extended across posters, flyers, merchandise, social assets and toolkits in French and English.
These materials helped affiliates carry the campaign into union halls, workplaces, community events and social feeds, with a consistent identity across different issues and formats.
Pillar One: End Wage discrimination.
Pillar Two: End sexual harassment and violence
Pillar Three: Fix the child care crisis.
Pillar Four: Make work fair for women
The visuals applied to campaign touchpoints.
THE CAMPAIGN’S CONTRIBUTION
The CLC’s 2021 convention report credited DoneWaiting with contributing to pay-equity legislation and $30 billion in federal childcare funding.
My contribution was the visual language, touchpoints and toolkits that helped organizers carry the campaign.
Social media assets for the campaign.
Thank you
Mohamed Thiam / Brand & Creative Direction
Vicky Smallman / Project Director, CLC
Aurore Danielou / Illustrator
Kerry Pither / Project Lead, CLC
Like this project
Posted Sep 30, 2026
Visual language and toolkits for a national women's economic justice campaign credited with contributing to pay-equity law and $30B in child care funding.
Likes
0
Views
1
Timeline
Jan 1, 2018 - Dec 31, 2018
Clients
Canadian Labour Congress
