Rebranding a Small Business Through Visual Design

Category: Beauty & Hair 

Business: Hair Fashion 

Design Type: Logo

The following was the requirements outlined by the client:

Incorpates the name of the business with the tag line beauty & beyond

Theme: Elegant, Simple, Soft

Multi-purposed

Easily digestible

I used a combination of fonts to create distinction and to signify different weights of importance to where we wanted the users attention to be drawn to.

Moontime

Josefin Sans Regular

Glacial Indifference

The first iteration leaned into being more simple with a neutral palette and direct in its messaging.

The feedback given was to incorporate symbolism to show they are more than a hair salon, as well as to add some soft colours.

Following the feedback given, I added the requested imagery and leaned more into that elegant feel they were looking for.

After our feedback rounds we arrived to with this primary logo, were I wanted to combine an artistic flair that made the brand easily identifiable with more modern style, joining the elements that the client liked best from previous iterations.