I was commissioned to create a complete visual identity for the Messolonghi Festival, with the goal of capturing the spirit of the region and communicating the festival’s values to a diverse audience. The challenge was to design an identity that felt vibrant and inviting, while staying grounded in the cultural and natural heritage of Messolonghi. I developed a flexible brand system that could be applied across both digital and print platforms. This included the festival color palette, typography, and supporting graphic elements such as illustrations. The identity was designed to support a wide range of applications, from posters and social media graphics to event signage and merchandise. This project was a close collaboration with the team at Messolonghi By Locals, and I was deeply involved in every step of the process, from concept development to final delivery.