Zanetti Mens
Kaitlin Banafsheha
ZANETTI MENS
2023
CREATIVE PRODUCTION, ART DIRECTION, STORYTELLING
ART DIRECTED A FALL MENSWEAR CAMPAIGN FOR ZANETTI IN NAPLES, ITALY, USING THE REGION'S LUSH LANDSCAPES AND MOUNTAIN VISTAS TO CELEBRATE THE BRAND'S ITALIAN HERITAGE. THE NATURAL SETTING EMPHASIZED A SENSE OF TIMELESS CRAFTSMANSHIP, EFFORTLESS ELEGANCE, AND AN AUTHENTIC CONNECTION TO PLACE, FRAMING THE COLLECTION THROUGH A MODERN LENS.
ART DIRECTED A MENSWEAR CAMPAIGN SET ON A DESERTED TENNIS COURT IN CASERTA, ITALY, DRAWING ON THE SPORT'S HERITAGE OF ELEGANCE, DISCIPLINE, AND TIMELESS STYLE. THE CONTRAST OF THE WEATHERED COURT AND RUSTIC SURROUNDINGS AGAINST REFINED TAILORING CREATED A VISUAL NARRATIVE THAT BALANCED YOUTHFUL ENERGY WITH SOPHISTICATED DESIGN, REFLECTING ZANETTI'S MODERN INTERPRETATION OF CLASSIC MENSWEAR.
ZANETTI RED
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Posted Aug 7, 2026
Art directed Zanetti's fall menswear campaign (Naples), using landscape and regional context to emphasize craftsmanship and timeless elegance.
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